{"id":161,"date":"2021-06-21T11:00:22","date_gmt":"2021-06-21T11:00:22","guid":{"rendered":"http:\/\/161"},"modified":"2021-06-21T11:00:22","modified_gmt":"2021-06-21T11:00:22","slug":"redes-sociales-motor-de-las-pequenas-y-medianas-empresas","status":"publish","type":"post","link":"https:\/\/ncontexto.com\/?p=161","title":{"rendered":"Redes sociales: motor de las peque\u00f1as y medianas empresas"},"content":{"rendered":"<p>Una investigaci\u00f3n permiti\u00f3 analizar los principales factores que influyen en la manera como las <em>pymes<\/em> de la ciudad de Medell\u00edn articulan se apoyan en las redes sociales para sus labores de mercadeo y para consolidar su identidad empresarial, como elementos distintivos que las consoliden y las conviertan en proyectos exitosos. <\/p>\n<p>&nbsp;<\/p>\n<p>\u00bfCuales son esos factores? \u00bfC\u00f3mo se apoyan las <em>pymes<\/em> de Medell\u00edn en las redes sociales? \u00bfCu\u00e1les fueron los casos estudiados?<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Clic en la imagen para descargar el informe de investigaci\u00f3n completo.<\/strong><\/h3>\n<figure class=\"wix-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ncontexto.com\/wp-content\/uploads\/2026\/04\/e8a84d_12a712ca30b8480298ccb9df2c381f0e~mv2.png\" alt=\"\" width=\"1572\" height=\"1957\" style=\"max-width:100%;height:auto;\" \/><\/figure>\n<p>&#8212;- <\/p>\n<p>Trabajo realizado para el curso Investigaci\u00f3n II, orientado por la profesora Ana Mar\u00eda L\u00f3pez Carmona.<\/p>\n<figure class=\"wix-image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ncontexto.com\/wp-content\/uploads\/2026\/04\/e8a84d_7e27780367064d4293fc09397bcac9b7~mv2.jpeg\" alt=\"\" width=\"1280\" height=\"341\" style=\"max-width:100%;height:auto;\" \/><\/figure>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una investigaci\u00f3n permiti\u00f3 analizar los principales factores que influyen en la manera como las pymes de la ciudad de Medell\u00edn articulan&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[31,50,56],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-este-tiempo","tag-economia-1","tag-oficios-1","tag-tecnologia"],"_links":{"self":[{"href":"https:\/\/ncontexto.com\/index.php?rest_route=\/wp\/v2\/posts\/161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ncontexto.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ncontexto.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ncontexto.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ncontexto.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=161"}],"version-history":[{"count":0,"href":"https:\/\/ncontexto.com\/index.php?rest_route=\/wp\/v2\/posts\/161\/revisions"}],"wp:attachment":[{"href":"https:\/\/ncontexto.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ncontexto.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ncontexto.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}